In order to get a higher return on investment (ROI) first, you need to set site-specific goals. The goals should ultimately be aimed at raising your conversion rates. This is where the term CRO — conversion rate optimization — comes into the picture.
Every single product page on your website should serve as a compelling landing page (which is why it is also called landing page optimization, or LPO).
Developing effective landing pages is not as hard as it seems, as long as you know where to look for helpful information. A single, well-worded Google search can get you started, but nothing can replace the knowledge (and the feeling) you get from a deep dive into a good book written by an expert.
In order to save you some time we did the research for you; and created a list of the best CRO-related books that will help you take your knowledge to the next level.
The books mentioned in this article have been hand-picked by our staff based on the rating of the book on Amazon. We have read reviews and spoken to our development staff to ensure that the books included are really the ones that provide the most value.
Note: The best sellers rankings on Amazon are current as of the time of writing.
Books for Conversion Rate Optimization
True Connections: Relationship Marketing in the Digital World
Paperback, by Martin Greif
ISBN-10: 1716943361
ISBN-13: 978-1716943362
Amazon Customer Rating: 5 out of 5
If your website isn’t generating the number of sales, prospects, memberships, or money you believe it should, this book is for you. It makes no difference, according to the author, whether you optimize your landing pages, do A/B testing, or revamp your website — if you haven’t figured out what user intent is first, you don’t have the right goals in mind.
If you apply the concepts outlined in the book, you’ll be able to determine the issues that are preventing your online customers from interacting with you. What matters is that user purpose and site experience are in sync. This is the basic tenet of conversion rate optimization (CRO).
Both novice and seasoned CRO practitioners will benefit from this book.
Best Sellers Rank: #1,671,431 in Books
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
1st Edition, by Ron Kohavi, Diane Tang, and Ya Xu
ISBN-13: 978-1108724265
ISBN-10: 1108724264
Amazon Customer Rating: 4.7 out of 5
Experts from Google, LinkedIn, and Microsoft have all weighed in to give this book the expertise readers need to get verifiable, usable data from their own websites. This is great because as the description of the book states, “Getting numbers is easy; getting numbers you can trust is hard.”.
Conversion rate optimizers will benefit greatly from this book. The authors provide examples, problems, and recommendations for students and industry experts based on hundreds of experiments.
Discover the scientific approach for testing ideas through controlled experiments, building a scalable platform that reduces the marginal cost of trials to near zero, avoiding mistakes, and understanding how statistical difficulties play out in practice from this book.
From Amazon description:
Harry Shum, Microsoft Artificial Intelligence and Research Group Executive Vice President reviewed that “This book is a great resource for executives, leaders, researchers or engineers looking to use online controlled experiments”
Best Sellers Rank: #25,744 in Books
Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce
Paperback, by Joris Bryon
ISBN-10 : 9995712490
ISBN-13 : 978-9995712495
Amazon Customer Rating: 4.7 out of 5
Kill Your Conversion Killers is your guidebook to e-commerce conversion optimization. This book is for you if you manage an e-commerce site. The author is a long-time optimization professional who can make especially “dry” topics like Google Analytics understandable.
He discusses how to prioritize tests, use the psychological drive to persuade prospects to buy, develop frictionless design and UX, execute effective A/B testing, prevent errors, and identify possible conversion killers.
“Kill Your Conversion Killers” is a must-read for any revenue-driven e-commerce marketer.
Best Sellers Rank: #375,221 in Books
The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
Paperback, by Karen J Marchetti
ISBN 10: 0578686864
ISBN 13: 978-0578686868
Amazon Customer Rating: 4.6 out of 5
Return on investment (ROI) is an essential aspect to consider in each and every company, and it’s critical in all aspects of your professional journey — so optimizing ROI for your website, SEO, email marketing, and PPC advertising is key to this success.
This book will help you analyze everything from visitors to prospects to revenue, including Google Analytics data and marketing analytics. Learn how to boost your sales by using successful copywriting formulas, leveraging content creation, and generating leads.
Best Sellers Rank: #849,502 in Books
Conversion Rate Optimization: Using Neuroscience And Data To Boost Web Conversions
Paperback, by Dr. Ali Nasser
ISBN-10 : 1083088874
ISBN-13 : 978-1083088871
Amazon Customer Rating: 4.3 out of 5
“Conversion Rate Optimization: Using Neuroscience and Data to Boost Web Conversions” is a book for anyone who wants to accelerate conversion rate development and realize the full possibilities of digital content.
The author introduces tried-and-true strategies for approaching complicated customer journeys in this book. Conversion rate optimization increases traffic and clicks to your ad or website, which increases the number of views and traffic that can be converted to income.
Because most marketers do not prioritize CRO, they receive little or poor results.
Discover why the majority of experiments yield none or extremely low conversion rate uplift. By confronting each issue and examining possibilities for progress, this guide addresses significant obstacles to any difficulties.
The author educates in a methodical manner and demonstrates how you can gain expertise and surpass your competitors in any digital business.
Best Sellers Rank: #1,604,219 in Books
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
2nd Edition, by Tim Ash, Maura Ginty, and Rich Page
ISBN-13: 978-0470610121
ISBN-10: 9780470610121
Amazon Customer Rating:4.3 out of 5
The updated edition of the best-selling book on landing page optimization contains recommendations with before-and-after outcomes, as well as fresh material on the company’s website accessibility.
It explains how to prepare various sorts of material for testing, how to evaluate findings, also explains how to create any sort of material for assessment, evaluate findings, identify the seven most frequent design flaws, and how to use Google’s Website Optimizer tool.
Best Sellers Rank: #908,381 in Books
How To Double Conversion Rates: Lessons Learnt Spending Over Five Million Dollars On A/B Split Tests
Paperback, by Josh Panebianco
ISBN-10 : 1799274020
ISBN-13 : 978-1799274025
Amazon Customer Rating: 4 out of 5
This handbook is the result of the writer’s extensive professional experience, and it all comes down to A/B split testing. The author shares knowledge about variables that will influence conversion rates, how to create your first successful split test, etc.
This is a book with important lessons and tools to help you increase the conversion rate of your sales.
Best Sellers Rank: #1,299,277 in Books
Experiment!: Website Conversion Rate Optimization With A/B and Multivariate Testing
1st Edition, by Colin McFarland
ISBN-10 : 0321834607
ISBN-13 : 978-0321834607
Amazon Customer Rating: 4 out of 5
If you want to know why you should be experimenting with content and structure to enhance your website conversion rate and income- then this book is for you.
It encourages users to take more action and teaches you how to find goals through customer behavior and actions, as well as how to evaluate the answers to expose your site’s strengths and weaknesses.
Essentially, Colin McFarland teaches you how to build websites that perform well. You’ll learn about tests to enhance your website, A/B and multivariate testing methodologies, optimization for innovation, UX and design implications, and how to get results through data analysis.
Best Sellers Rank: #3,287,292 in Books
Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization
Paperback, by Benji Rabhan
ISBN-10 : 1118759672
ISBN-13 : 978-1118759677
Amazon Customer Rating: 3.8 out of 5
The book presents a broader view of CRO that the author, Benji Rabhan, refers to as “holistic conversion rate optimization.” Digital innovation has altered how you can optimize your business, marketing, and websites.
This book focuses on the psychology of the innovative method of optimizing a whole corporation for increased revenue. It looks at how your site fits into your entire business plan and discusses how to utilize CRO behavior and techniques to boost revenues.
Best Sellers Rank: #2,245,687 in Books
Conclusion
While this list is as comprehensive as some others out there, it is (in our opinion) everything you need to make an educated decision about which books should absolutely be in your library if you are looking to advance your CRO and A/B testing knowledge, and get a better return on (your time) investment.
In case these books are too broad topic-wise and you are looking for something more specific we have blog posts to assist you in resolving general problems with tools, such as Optimizely, Google Optimize, Convert, Adobe Target, Unbounce, AB Tasty, Instapage, Monetate, VWO.
We’re really well versed in these topics because we’ve spent the last 10 years handling tests for customers who love robust experimentation.
We can develop and run complicated tests on any device, app, or platform. With over 5000 tests, we can easily tell you if your hypothesis is valid, does it need altering or requires more variety.
Our specialists will create bespoke audiences to further categorize your clients and compare their distinct behavior. This includes interpreting the testing tool’s data, including quantitative elements impacting conversion rates for both the original pages and our variants.
Want to learn more about how Brillmark’s CRO testing helps to increase your business’s income and leads?