Best apps for Shopify Store A/B Testing in 2023

Meet Emily, a budding entrepreneur with a passion for cosmetics. 

Emily has just opened her online store on Shopify and is eager to take her business to new heights. 

However, she’s been facing a common problem that many e-commerce store owners face: How do I  increase conversions and improve customer experience?

This is one of the most common, yet crucial problems every e-commerce store owner faces.

This is when Shopify AB Testing comes in.

Shopify A/B testing is a process of creating two or more versions of a Shopify store and comparing their performance to determine which one performs better. 

The goal of A/B testing is to improve the customer experience and increase conversion rates. 

This is achieved by making minor adjustments to the store’s layout, text, images, or color scheme and then directing visitors to one of the two versions at random. 

The performance of each version is then tracked to determine which version is more effective. 

A/B testing allows business owners to make informed decisions based on data and continuously improve the user experience, leading to increased conversions and revenue. 

Some businesses have reported a 30% increase in conversion rates through A/B testing. 

Brillmark offers comprehensive services, including Shopify store development and theme customization, as well as A/B testing for Shopify.

Importance of A/B Testing

Website AB testing offers insightful data on consumer behavior. 

This data can be used by store owners to make well-informed decisions about their business, such as which products to highlight or which checkout method to implement.

It is a practical means of optimizing a store. Instead of spending money on extensive redesigns or overhauls, store owners can make minor adjustments and track the results.

By continuously enhancing your user experience and conversion rates, you can stay one step ahead of your competitors. 

Store owners can keep their websites current and functional by testing and optimizing them frequently.

For Shopify store owners who want to optimize their website and boost conversion rates, A/B testing is an essential tool. 

Retailers can stay ahead of the competition and increase sales by making data-driven decisions and constantly enhancing the user experience on their websites.

How to Choose the Best A/B Testing Tool For Shopify

A/B testing on the Shopify Platform is a technique used by business owners to increase conversion rates by comparing the performance of two iterations of a website element for a particular audience. 

This strategy is also known as split testing.

The correct A/B testing tool must be used in order to maximize your investment in sales conversion rate improvement. 

You should use split testing to determine the ideal components to update on your website in order to boost your conversion rate. 

Here are important factors that you should keep in mind while choosing the best Shopify A/B Testing Apps in 2023:

A. Identify Testing Goals

To choose the best A/B testing tool, you need to have a clear understanding of what you want to achieve. 

Identify the specific elements of your website that you want to test and make sure the tool you’ve chosen has the features needed to support those tests.

B. Consider User Experience

When choosing an A/B testing tool, consider the user experience.

The tool should be easy to use, have a user-friendly interface, and not require extensive technical knowledge to set up and run tests.

C. Look for Integration Capabilities

Integration with other tools is important if you want to streamline your workflow.

Consider a tool that integrates with the marketing tools you are already using, such as email marketing platforms, analytics tools, and e-commerce platforms.

D. Evaluate Analytics and Reporting Features

The best A/B testing tools will provide detailed analytics and reporting features.

Look for a tool that provides real-time data, detailed reports, and the ability to track conversions, revenue, and other important metrics. 

Lastly, ensure the tool provides the data and insights you need to make informed decisions about your website’s performance.

Top A/B Testing apps for Shopify

Shopify A/B testing apps let store owners test various aspects of their online store and make data-driven decisions to enhance the functionality of their website. These apps frequently offer features that:

• Facilitate store owners to evaluate various iterations of their establishment and compare their effectiveness.
• Allow store owners to evaluate the performance of various iterations of their pages.
• Allow business owners to optimize their websites by showing them where visitors are clicking.
• Enable website changes to be made by store owners without the need for coding.
• Enable store owners to make data-driven decisions by providing detailed information and insights into the performance of websites.
• Gives store owners the option to seamlessly integrate their A/B testing app with other marketing tools.

Want to learn more? Here are apps that test different aspects of Shopify: 

Kameleoon

Kameleoon is a popular A/B testing tool that can be integrated with Shopify stores to help e-commerce businesses optimize their websites and increase conversion rates. 

This tool uses advanced machine learning algorithms to analyze user behavior and identify areas of improvement, allowing store owners to make informed decisions about website design and content. 

Kameleoon provides a user-friendly interface and offers a range of features including personalization, split testing, heat maps, and analytics.

Here are some of the key features offered by Kameleoon for A/B testing on Shopify stores:

1. Personalization: Kameleoon allows you to personalize website content and experience based on the behavior and preferences of individual users.
2. Split testing: You can test different variations of your website elements, such as text, images, buttons, and layout, to determine which version resonates best with your audience.
3. Heat maps: Kameleoon provides heat maps to help you visualize user behavior on your website and understand where they are clicking, scrolling, and spending time.
4. Analytics: Kameleoon provides comprehensive analytics to help you track and measure the impact of your A/B tests and personalization efforts.
5. User targeting: You can target specific user segments based on factors such as location, device, referral source, and more.
6. Multivariate testing: Kameleoon supports multivariate testing, allowing you to test multiple variations of multiple elements at the same time.
7. Easy integration: Kameleoon integrates seamlessly with Shopify, so you can start A/B testing without any technical skills.

Lomio

To increase your earnings, utilize Lomio – A/B Testing! Product A/B Testing, Content A/B Testing, and Theme A/B Testing are all included in ONE low-cost app. 

You have everything you need with Lomio to conduct effective A/B Tests. Lomio offers  tried-and-true methods of raising sales. 

For e-commerce brands, Lomio is an easy-to-use A/B testing solution.

You can alter your website and landing pages and make design variations, which enables you to monitor changes in conversion rates in real-time.

Check out the video:

Lomio helps in the following areas: 

• Easily enhances the shopping experience for your customers.
• Increased sales, customer loyalty, and other benefits that result from content customers!
• By experimenting with what works and what doesn’t increase your return on ad spend and lower acquisition costs.

Here are the details for LOMIO Shopify A/B Testing plans:

If you need customization and A/B testing support for your Shopify store, our  Shopify Developers from Brillmark are here to help!

Product + Upsell A/B Testing

Hubspot research shows that selling to existing customers is about 5 to 25 times less expensive than acquiring new ones. 

When you concentrate on keeping existing customers, they are likely to remain loyal and overtime, purchase your products more frequently. 

Product + Upsell A/B Testing App can be a savior in this regard!  

Encourage your existing customers to spend more by upselling your products and services.  

Product + Upsell A/B Testing  allows you to easily A/B test product prices, images, titles, descriptions, and other variables (split + conversion testing).

A/B testing is the most effective way to optimize your product details and conversion. 

By conducting live experiments, you can determine which product details work and which do not. Product + Upsell A/B Testing is automatically installed. 

There is no need to copy/paste code or contact support. 

Create your first A/B test in minutes and begin testing your products! Our app is intended for use by all Shopify merchants, does not slow down your website, and does not require a subscription.

This app will provide you with the following benefits:

• Price, title, description, and image A/B testing to improve conversion
• Track views, add-to-carts, orders, and revenue to determine which changes are most effective.
• A/B test post-purchase upsells to boost AOV and revenue.

The best news? This App is absolutely free. Conduct  A/B testing for free with this app and discover the benefits of upselling! 

Elevate A/B Testing

Elevate A/B Product Testing is your one-stop shop for A/B Testing. 

We provide key performance indicators (KPIs) such as revenue, conversion rate, average revenue per visitor, and more. 

Video: https://youtu.be/dNd0lZJfK08

With our native Shopify A/B testing platform, you can easily set up any test you want to run for your shop. Learn more about data-driven shopper insights to boost your conversions. 

A/B testing allows you to truly understand your customers by gathering valuable information on their actions while browsing your store.

Plan: You will get the 7-day free trial and after that, you can take $14.99/month for unlimited testing

Benefits of this App:

• Optimize your product listings to increase sales and conversions.
• Make Significant Changes. Create and run revenue-boosting experiments with ease.
• Anything can be A/B tested. Product prices, titles, images, descriptions, and other details should be tested.

Price A/B Test- ABConvert

Increase your profits with these low-cost A/B testing tools.

ABConvert enables you to easily run A/B tests for the pricing of any of your products. 

To determine the best price for each product, you can create up to five testing groups with varying prices. 

Video: https://youtu.be/0ClU8tQP_Fs 

ABConvert’s detailed analytics provide clear insights into the impact of price changes for each test, allowing you to determine the best pricing strategy. 

Increasing your store’s profits has never been easier with our price A/B testing and 24/7 support.

Plan:

Trident AB

Trident A/B is the most trusted A/B testing platform for businesses looking to increase website conversion rates and sales.

Trident A/B allows you to run A/B  tests on your product page, pricing, copywriting, images, and product page layouts to determine what converts best. 

Video: https://youtu.be/4OWXGeuooGU 

Unlike other third-party a/b testing apps, Trident A/B is fully integrated with Shopify and runs its tests using Shopify’s existing code-base and infrastructure to ensure that your site’s speed is not slowed.

Trident AB allows you to choose which elements to test, which users to target, and how many variants to include.

You will see the impact of these changes on your most important business metrics, such as revenue and engagement, as well as whether or not they are statistically significant, on our analytics dashboard.

Once you’ve determined which version converts the best, you can deploy it widely with a single click!

Plan:  Trident AB offers a 5 Day Free Trial! After your free trial, select a $13.99/Monthly Premium pack for unlimited simultaneous A/B testing. 

The features you will get from this app are

• A/B testing that helps you increase store sales, conversion rates, and profitability.
• The speed of your website is critical. Trident AB guarantees zero impact on website load time.
• Intuitive Reporting and powerful analytics to help you improve your site.
• Create tests without coding or a degree in statistics. The setup takes only a few minutes.

Don’t throw money away – traffic is expensive to acquire. Obtain Trident AB.

Dexter

Dexter allows you to increase your average order value by simply locating the best price for your product, which is usually higher, using statistically significant A/B tests. 

Dexter is one of the few apps that allows you to price test multiple products at the same time, whereas others perform basic AB tests – v1 for week 1, v2 for week 2, and so on. 

Dexter also tracks revenue per 100 visitors so you can see which prices are performing well at a glance.

Video: https://youtu.be/hxFy7plDhQs 

This app claims to provide the following advantages:

• For your Google/FB ads, you do not need to change the PDP URL in Shopify.
• To test product prices, you can divide traffic by 50%, 25%, or 10%.
• With remarketing or cart recovery campaigns, the test price remains constant.
• Run an unlimited number of tests at any time.
• Analytics have been simplified to make it easier to track the best-performing price.

Plan:  This app is free to install, but charges $3.99 per 100 visitors. Multiple tests can be run for any length of time. The app tracks visitors regardless of page type.

Best A/B testing tools for Shopify

Not only do we have the apps mentioned above, but we also have an exclusive selection of tools that are not found in the Shopify store. 

These exceptional tools are considered some of the best in the market and have been put through their paces by countless developers, earning their seal of approval.

For more in-depth information on A/B Testing tools, check our Article: Best A/B testing Apps for 2023.

Convert Experience

After Google optimize sunset Convert Experience is a popular A/B testing and website optimization tool that can be integrated with Shopify stores. 

It offers a range of features designed to help e-commerce businesses increase conversion rates and improve user experience. 

Here are some of the key features offered by Convert Experience:

1. A/B testing: Convert Experience allows you to test different variations of your website elements, such as text, images, buttons, and layout, to determine which version resonates best with your audience.
2. Personalization: You can personalize the website content and user experience based on individual user behavior and preferences.
3. Heat maps: Convert Experience provides heat maps to help you understand user behavior on your website and make informed decisions about website design and content.
4. Easy setup: Convert Experience is easy to set up and use, so you can start testing and optimizing your website without any technical skills.
5. Integrations: Convert Experience integrates seamlessly with Shopify and other e-commerce platforms, making it easy to use and integrate with your existing systems.
6. User targeting: You can target specific user segments based on factors such as location, device, referral source, and more.
7. Real-time results: Convert Experience provides real-time results so you can see the impact of your tests and personalization efforts as they happen.

Evolve AI

Evolv AI is a popular A/B testing tool designed specifically for Shopify stores. It allows e-commerce businesses to optimize their websites and increase conversion rates through data-driven testing and personalization. 

Some of the key features offered by Evolv AI includes: 

1. AI-driven testing: Evolv AI uses artificial intelligence to automatically identify areas of improvement on your website and suggest tests to run.
2. Personalization: You can personalize website content and experience based on individual user behavior and preferences.
3. Easy setup: Evolv AI is easy to set up and use, so you can start testing and optimizing your website without any technical skills.
4. Real-time results: Evolv AI provides real-time results so you can see the impact of your tests and personalization efforts as they happen.
5. Heat maps: Evolv AI offers heat maps to help you understand user behavior on your website and make informed decisions about website design and content.
6. User targeting: You can target specific user segments based on factors such as location, device, referral source, and more.
7. Integrations: Evolv AI integrates seamlessly with Shopify and other e-commerce platforms, making it easy to use and integrate with your existing systems.

Optimizely

Optimizely is a popular A/B testing and website optimization tool that can be integrated with Shopify stores. 

It offers a range of features designed to help e-commerce businesses increase conversion rates and improve user experience. 

Here are some of the key features offered by Optimizely:

1. Personalization: You can personalize website content and experience based on individual user behavior and preferences.
2. Heat maps: Optimizely provides heat maps to help you understand user behavior on your website and make informed decisions about website design and content.
3. Easy setup: Optimizely is easy to set up and use, so you can start testing and optimizing your website without any technical skills.
4. Integrations: Optimizely integrates seamlessly with Shopify and other e-commerce platforms, making it easy to use and integrate with your existing systems.
5. User targeting: You can target specific user segments based on factors such as location, device, referral source, and more.
6. Real-time results: Optimizely provides real-time results so you can see the impact of your tests and personalization efforts as they happen.
7. Advanced analytics: Optimizely offers advanced analytics to help you track and measure the impact of your A/B tests and personalization efforts