Best Email Marketing Apps for Shopify Store

Email marketing is a powerful tool for increasing conversions, sales, and guaranteeing repeat business at your store or website.

Email marketing is not just reasonably priced, but it is simple to use, especially considering that the great majority of your store’s emails can be automated in response to consumer activities.

Of course, some email marketing platforms are more suited to Shopify than others.example, those that provide direct connectors, enable you to send automated emails like abandoned cart campaigns and allow you to access your shop data directly from inside your email marketing tool.

So, what are the finest Shopify email marketing tools to use in your business? We’ve curated a list of the most popular ones to see which ones allow users to get the most out of your Shopify store the fastest.

What is Email Marketing?

Used to advertise your company’s products or services, email marketing is a hybrid of direct marketing and digital marketing. By incorporating it into your marketing automation efforts, email marketing may assist you in making your consumers aware of your most recent products or offers.

Using various forms of marketing emails play an important role in your marketing strategy by assisting with lead generation, brand recognition, relationship development, and keeping consumers engaged between transactions.

Advantage of Email Marketing

According to a 2015 research conducted by the Direct Marketing Association (DMA) in the United Kingdom, email marketing generates an average return on investment (ROI) of $38 for every $1 invested.

• Email marketing is less expensive than other kinds of marketing. No advertising, printing, or media space expenses.
• Permission-based marketing lists are made up of people who have opted-in to receive emails from you. Genuinely interested customers are more inclined to engage with your business.
• Send simple text, images, or files – whatever best suits your intended message. Design choices allow you to express your company’s branding.
• Email marketing is scalable, allowing it to reach expansive or focused audiences.
• Personalization and segmentation – customize emails. You may also categorize your marketing list so that consumers only receive communications that they are interested in.
• Shareable – consumers can easily forward and distribute your email content, boosting your reputation via viral marketing. This may persuade new clients to become brand loyalists.
• Increased conversions and sales – Email marketing works at every point of the purchasing cycle. Example: You can convince someone to buy your product, maintain contact with them after the sale, and promote repeat purchases.Consumers are more likely to click on links in emails and follow your call to action.

Disadvantages of Email Marketing

• Spam – advertising emails annoy consumers. The receiver may delete or unsubscribe if your message is not targeted correctly. Your email marketing must comply with privacy and data protection laws, and be correctly targeted to those who wish to receive it. Untargeted emails have a poor ‘click-through rate’.
• Poorly designed emails may fail to deliver. Emails using spam keywords or characters in the subject or body are likely to be filtered out by email software and internet service providers. Incorrect email addresses imply your communications won’t reach the proper contacts if you don’t maintain an updated list of recipients.
• Design flaws – your email must be compatible with many devices and email providers. You may have to choose between design and usability. Consider how your message will seem if some individuals only get text-only emails.
• Files must be small enough to download fast. Emails with too many photos may take too long to load, causing frustration and loss of interest.

Email Marketing Apps for Shopify

NotifyVisitors

NotifyVisitors is an email marketing app developed specifically for shopify stores.

It helps business owners to connect directly with their customers, providing value that goes beyond email campaigns.

With its thoughtful approach to email marketing, NotifyVisitors helps you make the most of your email campaigns at every stage, from tracking emails performance to optimizing email content and increasing customer engagement levels.

With intuitive email list management tools and easy segmentation features, it becomes easy to curate email lists based on customer engagement levels and build personalized email campaigns that drive conversions and increase ROI.

Features

• Drag and drop content editor to customize your templates.
• In-depth campaign analytics to keep track of their effectiveness.
• Segmentation and personalization to target your audience in the right way.
• Automated email campaigns to save you time and effort.
• A/B testing of different variations to find the best one.

Pros

• Easy to create and send email campaigns
• Sound customer support
• Single dashboard to keep track of all your campaigns
• Real time analytics to track your campaigns performance
• Advanced segmentation to send relevant content

Cons

• Too many features make it complex to use.

Pricing

• Free plan is available at $0 per month.
• Startup plan starts at $49 per month.
• For the enterprise plan you need to contact them.

Privy

Grow your email list from your Shopify store with Privy’s suite of conversion, email marketing, and SMS capabilities, which includes exit-intent driven popups and banners, among other features.

All of this is possible without the requirement for coding or programming expertise. Privy makes it simple to use email marketing, which is particularly designed for ecommerce.

Features

• Display that may be customized and is mobile friendly
• Integration of a coupon code
• A/B testing that is automated
• Reporting in real-time
• Autoresponders and reminder emails and texts are sent out automatically.
• Targeting based on triggers is a technique (time on page, scroll percentage, frequency of visits)

Pros

• Segment your website’s visitors
• Offers customizable opt-in forms
• User-friendly
• Assist their users

Cons

• Their embeddable forms require more pliancy.
• Their A/B test option might be better.

Pricing

Free Trial: 15 days, Free Plan Available
Prices: $15 per month and above.

Omnisend

A marketing platform for email and SMS marketing, Omnisend is utilized by more than 70,000 ecommerce retailers that seek to boost sales while decreasing workload. After all, they are the only marketing automation software that receives a G2 ease-of-use rating of 9.3 or higher.

It’s easy to get started with their full Shopify connection, pre-built automated workflows, and straightforward, no-code editing. You won’t have to worry about delving into the nitty-gritty until you really want to.

Features

• welcome, confirmation, and post-purchase emails.
• Recovering abandoned carts
• Segmentation
• Pop-ups and sign-up boxes
• Landing pages that may be customized

Pros

• Improves open and click rates by providing a campaign booster.
• Customer feedback after the sale is gathered
• SMS automation that is integrated
• The usage of pre-built marketing automation workflows reduces manual duties.

Cons

• Only the Enterprise package includes unlimited users and emails.

Pricing

Free Trial: 15 days. Free Plan Available
Prices: $16 per month and above.

Mailchimp

The most essential part of email marketing is collecting emails from customers that visit your store. MailChimp by Mailmunch allows you to build attractive MailChimp forms for your Shopify store without having to write a single line of code yourself. The majority of stores are geared at hit-and-run shoppers. People typically come into your business, look at your merchandise, and then depart. Wouldn’t it be ideal if some of those potential customers signed up for your email list so that you could send them information about new products?

In addition to providing the tools you need to develop your email subscribers into customers, MailChimp by Mailmunch also provides support. Now, visitors will be able to locate your store, browse your items, and subscribe to your newsletter through email as a result of your efforts.

Features

• Include pop-up windows
• Boxes for scrolling, embedded and top bars
• Coupons for discounts or freebies through email
• Targeting at the page level
• Technology for entry/exit (shows when a visitor opens your site or exists)
• Analytics

Pros

• Email templates
• Recent upgrades provide greater versatility in terms of campaign types.
• Effective reporting structure
• Metrics for opens and clicks
• Segmentation of the Reporting List

Cons

• Automation may be cumbersome.

Pricing

Free Trial: 15 days. Free Plan Available
Prices: $10 per month and above.

Shopify Email

Shopify Email is a simple-to-use email marketing tool that enables you to interact with subscribers and develop long-lasting client connections.

Its simple and basic interface eliminates the burden associated with applications such as MailChimp or GetResponse, making it ideal for businesses looking for robust email capabilities with minimum effort.

Shopify Email includes 2,500 free emails each month and charges $1 for every 1,000 additional emails.

There are no monthly fees and full access to all services.

Features

• Branded emails sent to subscribers from your Shopify admin in seconds.
• Pre-built templates contain your store’s logo, product pictures, descriptions, pricing, and URLs.
• Personalize your emails by modifying text, buttons, pictures, and more.
• Add customers to Shopify
• Segment emails to customize and target each message
• Real-time tracking of results such as click-throughs opens, and sales

Pros

• The 0-step setup process
• Ready-made email templates
• Faster load times
• Campaign tracking and analytics – all integrated in one Dashboard.
• Integrated with your store design and products.

Cons

• Few email templates
• No email marketing automation

Pricing

Free Trial: 14 days.
Prices: $29 per month and above (Integrated with your Shopify plan).

Sendinblue

Sendinblue is an email marketing solution for SMBs. It’s become a comprehensive digital marketing hub for Shopify shops with sophisticated CRM and automation tools.

A library of templates allows users to produce impressive email newsletters that engage readers. It also has pre-built automated processes for welcome sequences, abandoned cart emails, and more.

The official Sendinblue Shopify plugin is a free, all-in-one email marketing solution. Use the Sendinblue plugin to send a successful email and SMS campaigns, track delivery, open, and click rates, and more. The plugin comes in two languages.

Features

• Send branded emails to subscribers from your Shopify admin in seconds.
• Pre-built templates contain your store’s logo, product pictures, descriptions, pricing, and URLs.
• Personalize your emails by modifying text, buttons, pictures, and more.
• Add customers to Shopify
• Segment emails to customize and target each message
• Real-time tracking of results, such as click-throughs opens and sales

Pros

• Customer evaluation system
• Image library
• Support assistance
• After our clients have contacted us, handle emails and other communications as an autoresponder
• Email design and customization
• Robust automation mechanism

Cons

• Slight lag in message reception
• It takes time to screen lists for deliverability.

Pricing

Free Trial: Free Plan Available
Prices: $20 per month and above.

Make Shopify Stores Even More Successful with A/B Testing and CRO

Shopify stores become even more successful as a result of A/B testing and conversion rate optimization (CRO).

In the event that increasing revenue of your Shopify store is one of your goals, conversion rate optimization and A/B testing may aid you in accomplishing that objective.

In order to increase conversions, each of these techniques must be used together.

Using A/B testing on your Shopify store is a quick and easy method to configure which page designs create the highest sales and profits for your business.

the assistance of a skilled team will work to obtain the best possible testing results. In order to ensure the effective execution of these tests, BrillMark has worked with a number of firms.

Specifically, our objectives are twofold:

We provide trustworthy, cost-effective testing for conversion rate optimization (CRO) firms and in-house campaigns, and our A/B test development team is comprised of highly competent developers from all over the world.

In light of the fact that Google Optimize is a free website optimization tool, you may begin by doing A/B tests on your Shopify store to determine which version performs better.

Using Google Optimize for Shopify store optimization, it is possible to enhance the number of conversions on your website.

The potential that your testing requirements may differ depend on the nature and scope of your online company. Nevertheless, because these tools offer so many possibilities, you will be able to build a hypothesis, test it, and implement any necessary modifications to your site before publishing it.

If you’re looking for excellent ideas on how to increase Shopify conversions through the use of A/B testing, Hotjar, and other conversion rate optimization methods, you might also find this post useful: Strategies for Boosting Traffic to Your Shopify Website

Shopify Development

The need for e-commerce solutions that strike the right mix between aesthetics and functionality has increased dramatically in recent years, as merchants choose to exhibit their products online rather than in brick-and-mortar stores.

Getting in touch with a Shopify development firm is the first step in building a Shopify site,since they can provide demonstrations, put up example layouts, and aid you in picking and installing the appropriate applications.

To know more about Shopify Development you can read this article: What is Shopify Development?

Why BrillMark?

BrillMark is a specialist in Shopify development services, Conversion Rate Optimization, and A/B Testing. ur vast experience includes testing for companies that require substantial experimentation over the course of more than a decade.

BrillMark Shopify Development Services

nlist the assistance of a team of professionals while building your Shopify store. Our distinctively skilled staff is capable of performing the following duties:

• Configure your e-commerce profile and make any necessary adjustments to the themes that will be shown on your online store.
• Prepare one-of-a-kind functionality using the Liquid file upon request, and make certain that the greatest amount of capabilities are employed in order to keep the current theme’s standard.
• Make a preliminary evaluation of the subject.nce you’re pleased with the revisions, post it on the internet to share with the world.
• Assisting you in achieving the best possible results
• Assistance with any minor modifications to your website, such as adding a banner option to several parts of your site or making any other minor changes.
• Due to our significant experience with a range of topics and our understanding of Liquid files, we are able to explore, uncover, and resolve issues in a short amount of time, saving you time and money.

So, if you’re thinking of starting a Shopify store but aren’t sure where to begin or how to get started, you might also find this post useful: How to Start a Shopify Store in 7 Simple Steps.