Category: Conversion Rate Optimization (CRO)

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Fine-Tuning Checkout Optimization Using A/B Testing - BrillMark

Fine-Tuning Checkout Optimization Using A/B Testing

Optimization of the Checkout experience is as important as improving the homepage. Resolve the problem areas that concern users by tweaking design and elements. Here is the list of ideas for checkout page A/B testing to keep the abandoned carts away Online shops are no stranger to abandoned checkout problems…

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VWO Testing Issues & How to Troubleshoot Them - BrillMark

VWO Testing Issues and How to Troubleshoot Them

The smooth process of A/B testing with VWO sometimes gets stuck with some issues like changes not showing up in variation, with experiment tracking, the difference in analytical data, and more. Troubleshooting solutions are explained below along with best tips for Experimenting with VWO. VWO is one of the tools we’ve mentioned in our…

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Navigation Menu AB Testing - BrillMark

Navigation Menu A/B Testing: Reasons to Do It Sooner Than Later

To channel the boosting traffic into the fruitful pages of your website having the best user-oriented navigation menu is a must. A/B test experiments help to optimize that navigation menu bar to show the most suitable and liked version for the best conversion rates possible. Reasons to do navigation menu A/B tests are…

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Optimizely: Things You Need to Know

Optimizely: Things You Need to Know Before You Opt for It in 2020

Optimizely is a great tool that offers “experience optimization” and which is used for building and running A/B tests. In this article, we’ll discuss possible outcomes you can achieve by using Optimizely. We’ll answer questions such as Optimizely is an experimentation platform that helps developers build and run A/B tests…

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